Advertising is not just a marketing record.
Within dmu ONE, each marketing action can be associated with its spend, the customer it brought in, and the revenue generated by that customer. This way, it is seen which channel actually makes money for the business.
- When the ad starts The allocated budget appears as marketing expense on the finance side.
- When a person comes from an advertisement The customer record is created along with the channel information that brought it.
- When the customer is won The number of customers gained by the relevant advertising channel increases.
- When the customer makes a purchase The sales and revenue it generates can be attributed to the marketing channel it comes from.
- When collection occurs It's not just how much sales the ad generates, but how much real money it makes.
- Reports compared Advertising cost, acquired customers and generated revenue are evaluated in the same view.
- When making business decisions It can reduce loss-making channels and focus on more profitable advertising methods.